![]() ![]() ![]() Please let me know in the comments how you research trends in your work, I am always looking for new resources. You can click here to listen to one all about using Pinterest, but there are many more, all with valuable marketing info. If you want to dive deeper into Pinterest, I took Jenna Kutcher’s The Pinterest Lab, and I learned so much! But she also gives tons of free content on her Goal Digger Podcast. You can keep boards private and share them with your clients easily by email.Īnd I love their Pinterest 100 trend report, so helpful for predicting what will be popular in the upcoming seasons. There is an endless supply of gorgeous reference. Pinterest is not just for recipes and planning your dream lake house □ Need something a little quicker? I love to use Pinterest to curate mood boards for my clients/projects. I would love to see how you make it yours.Īlso, check out my free list of trend resources when you open my vault, all of the links are clickable, I made it super easy to get the info you need fast!ĭid you know Canva has free mood board templates? See more ideas about mood board template, mood board, indesign. Perfectly formatted for Instagram Stories and Pinterest. Let me know if it was helpful and please tag me on insta if you decide to use it. Easily create polished mood boards in Photoshop or Indesign. If you find an image that you really like, click on the three dots in the top right corner of it to reveal additional information about it.You can download the Adobe Illustrator moodboard template file and get access to other freebies in my vault by signing up here or clicking the box above. Have a little brainstorming sesh and use this to come up with or refine your search terms. ![]() If they like what they see, and the mood it sets, they'll be more likely to engage and go ahead with your offer.įor example, if your dream client is a burnt out solopreneur looking for a relaxing break, your mood board visuals should probably feature a sense of calm (think pastel colors, plants, yoga, massages), and nothing along the lines of hardcore, moody, or intense visuals that they won't want to stick around for! When your dream client stumbles across your brand or lands on your site, you want them to feel seen. Are they male? Female? What is their job? What do they like to do? What are their goals? Passions? Struggles? How are you going to help them? If you haven't already, do a little soul-searching to identify who your dream client is. But you also want to make sure that your branding attracts who your business is meant to be for: your dream client. Of course, you want your branding to reflect you, your business, and personality to a tee. How to pick the best images for your mood board Think of your dream client Having a set mood board that you can share with your new team is a great way to visually communicate your brand's identity, values, and aesthetics all in one! It will help everyone involved understand and align with your vision, and make sure you're all working towards the same goal. Once your small business grows, you'll likely be hiring and outsourcing a thing or two. By referring back to your mood board, you'll be able to keep your brand and website consistent and coherent, a crucial element in every successful brand that builds trust and recognition with your audience. Having a concrete, cohesive mood board will also help keep you focused, facilitating any design decisions you might have to make and ensuring your designs are all heading in the right direction. ![]() By creating a cohesive mood board, you'll also be able to easily identify on-brand colors, motifs, and fonts for a super cohesive brand, social media presence, and website design. Not only are mood boards super fun to create ( hola at all the pinterest girlies □♀️), they serve as an amazing source of inspiration to help you come up with plenty of other related design ideas. Mood boards come in handy for several reasons: Providing inspiration It's the very first thing most designers create to set the tone (or mood, if you will) for the brand or website project they're working on, and it's actually a super easy process to replicate for your own small business branding DIY! intended to evoke or project a particular style or concept." Exactly, thanks Google!Ī mood board is the perfect starting point when beginning to think of what your small business' whole look and vibe should be □ What is a mood board and why is it important?Īccording to Google, a mood board is "an arrangement of images, materials, pieces of text, etc. ![]()
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